As a hotel owner/developer, why is it important to engage locals as well as travelers?
When you own and develop hotels, you’re always looking for the “next big thing” that will separate your property from your competitors’ properties and bring excitement to the community.
This often manifests itself in new restaurant outlets, a singular lobby, and pieces of technology or design updates that ‘wow’ potential customers.
However, updates like this typically only cater to those who stay at the hotel, segmenting of a huge potential market a property can tap into: locals.
When a property, engages locals at a high level, it adds..