ANELL CONSULTING
7 organic ways for spas to collect data and why data is a must for success 
Written by Andreas Anell on Sept. 17th 2018
Too many spa owners fall into the same old marketing trap—launching their spa, spending money on traditional advertising, and hoping to attract customers by simply announcing their presence. But hope is not a strategy! The days of blindly casting marketing “arrows into the air” are over.

We’re in the digital age now—a time when you can hyper-target your marketing with laser precision. With platforms like Facebook Ads, Google AdWords, and strategic partnerships, you can reach exactly the right people at the right time. But what if you don’t have the budget for an aggressive marketing campaign yet?

Start Smart: Organic Marketing is Your Secret Weapon
Before you spend a dime on paid marketing, focus on building a foundation with organic strategies. The biggest mistake spa owners make? They skip the crucial step of profiling their most profitable target audience. Shockingly, only 20% of spa businesses do this effectively.

Here’s the reality: Your spa’s success doesn’t come from marketing to everyone—it comes from understanding and catering to the right people. Identify who your best, most loyal, and high-spending clients are, then find more people just like them. Give them what they truly want, and they’ll keep coming back.

How to Collect Powerful Customer Data—Organically
Want to know exactly who your ideal spa guests are and what they love? Start by gathering insights without spending a fortune. Here’s how:

Leverage Social Media Engagement
Track who follows you on Facebook, Instagram, and other platforms. Ask questions, listen to their feedback, and understand what excites them.

Create a Website Survey
A simple survey on your homepage can provide goldmine insights about your visitors—why they’re interested, what services they seek, and what might hold them back.

Ask Guests Directly After Their Treatment
Use quick but strategic questions:

"How was your experience?"
"How did you discover our spa?"
"On a scale from 1-10, how likely are you to recommend us?" (And most importantly—why?)
Use a Loyalty Program
Your repeat clients are the heartbeat of your business. They keep coming back for a reason—learn what that is! Their insights are invaluable.

Spa Consultation Forms: More Than Just Paperwork
Have guests fill out a pre-treatment anamnesis form, including age, gender, and contact info (with consent). This creates a rich database for future promotions, events, and personalized offers.

Analyze Your Best-Selling Treatments & Products
What services fly off the menu? What retail products sell best? Identify patterns in buying behavior to optimize your offerings.

Understand Why Clients Leave
Don’t just let them go—engage with former clients. Whether through a follow-up email, a social media interaction, or even a friendly call, discover what could have kept them coming back.

Turning Data into Profit
Imagine you run a day spa and discover that your most profitable clients are women 40+ who regularly book anti-aging facials and seek expert skincare advice. Instead of marketing broadly, you refine your strategy.

You speak directly to this audience—using messaging that resonates with their desires, concerns, and goals. You advertise where they spend their time, whether it’s women’s lifestyle magazines, social media groups, or high-end fitness clubs. Your marketing becomes more effective, and your ROI skyrockets.

The Bottom Line: Smart Marketing Wins
The key to spa success isn’t spending more on marketing—it’s spending smarter. Target your most profitable clients in a cost-effective way, and watch your spa flourish.

Are you ready to stop wasting money and start attracting the right clients? Take action today, and set your spa up for long-term success!


Andreas Anell


Andreas help spas to increase their revenue massively by teaching tools of success. He is an expert at helping spas to get high value guests, make them spend and come back again. He uses a proven method and gets remarkable results in a short period of time.
If you're interested in increasing your spa revenue, then definitely reach out and request a free strategy session today.
FB Comments Will Be Here (placeholder)
7 organic ways for spas to collect data and why data is a must for success 
Written by Andreas Anell on Sept. 17th 2018
Too many spa owners simply just open a spa and spend their marketing money on the classic marketing to show people that they are there, hoping to hit people who might be interested in their spa and services.
Gone are the days where you would “fire arrows on the air” – because we are in the digital age, where you can be very targeted in terms of your advertising spend. With Facebook marketing, Google AdWords and affiliate relationships, you’re able to micro-market your messages like never before.

But, you might not have the money for a marketing campaign. Don't worry. You can start out with an organic approach until you have built up on your marketing budget. So, before you spend money on any marketing collect data organically. 

There is something more of importance than marketing that shockingly only 20% of the spa businesses are doing today. That is that you need to profile your “most profitable target audience” and then make a decision “to look for more people who look like them” and “know what they really want”! 

So how can you collect data organically for your spa?

1. Keep track on who is following your spa on Facebook, Instagram, Twitter and other social accounts. Ask questions to your followers and listen to feedback. 

2. Create a survey on your homepage. 

3. Get guest feedback after treatment. “How was the treatment?”, “how did they find your spa and how likely would they recommend your spa to a friend or colleague?” (on a scale from 1-10). And “why”?

4. Get information through a loyalty program. Repeaters are the important ones. They know why they come back and why they are happy with your service.

5. Make it custom for the guest to fill in a spa anamnesis before treatment. There you can get age, gender, and mail and phone number. Keep this information on a record and make sure it’s updated and only the contact information. Then you will have a mailing list for promotions, events and know your target guest. 

6. Do statistics about the most selling treatments and products and analyze the buying behavior.

7. Follow up why guests left. Interact with your guests on your social forums and at the spa to get to know them better.

So, lets say you’re a day spa and you know found out that your most profitable guests are women 40 years plus (who wants to regularly get an anti-aging facial treatment and advice for her skin so she will feel amazing), you would “tone” your marketing accordingly and target both offline and online media that allows you to reach these women cost-effectively.

It’s all about targeting “your most profitable customers” cost-effectively.

Andreas Anell


Andreas help spas to increase their revenue massively by teaching tools of success. He is an expert at helping spas to get high value guests, make them spend and come back again. He uses a proven method and gets remarkable results in a short period of time.
If you're interested in increasing your spa revenue, then definitely reach out and request a free strategy session today.
FB Comments Will Be Here (placeholder)
©2025 AnellConsulting.com