ANELL CONSULTING
Written by Andreas Anell on Sept. 17th 2018
Too many spa owners fall into the same old marketing trap—launching their spa, spending money on traditional advertising, and hoping to attract customers by simply announcing their presence. But hope is not a strategy! The days of blindly casting marketing “arrows into the air” are over.
We’re in the digital age now—a time when you can hyper-target your marketing with laser precision. With platforms like Facebook Ads, Google AdWords, and strategic partnerships, you can reach exactly the right people at the right time. But what if you don’t have the budget for an aggressive marketing campaign yet?
Written by Andreas Anell on Nov. 25th 2018
Two major trends are driving the spa industry forward at a rapid pace. To keep up with this evolution, it is essential not to cling to outdated models but to adapt to the future. The global spa industry is booming, and one of the biggest challenges will be educating therapists fast enough to meet demand and retaining skilled therapists looking for new opportunities.


Written by Andreas Anell on Dec. 15th 2018
Written by Andreas Anell on Dec. 15th 2018
Why Traditional Staffing Models Are Holding Your Spa Back
Your staff is your greatest asset. They’re the heart and soul of your spa, delivering exceptional experiences to your clients. But what happens when peak hours hit and you’re short on hands? Or when you’re fully staffed, but the spa is eerily quiet? If you’re constantly struggling with these issues, it’s time to rethink how you schedule and hire your team.
The secret to an efficient, profitable, and motivated spa team lies in dynamic scheduling and freelance therapists. Let’s dive into how these strategies can transform your business.
Use dynamic scheduling and hire freelance therapists.

Dynamic Scheduling
Your staff is your number one asset. Without good qualified staff, your spa will not be a success. However, most spa managers complain that they do not have enough staff, especially during peak times. This means they need to turn down clients.

The idea behind dynamic scheduling is to optimize the number of therapists you.. 


Written by Andreas Anell on Jan. 15th 2019
As a hotel owner/developer, why is it important to engage locals as well as travelers?

When you own and develop hotels, you’re always looking for the “next big thing” that will separate your property from your competitors’ properties and bring excitement to the community. 
This often manifests itself in new restaurant outlets, a singular lobby, and pieces of technology or design updates that ‘wow’ potential customers. 
However, updates like this typically only cater to those who stay at the hotel, segmenting of a huge potential market a property can tap into: locals. 

When a property, engages locals at a high level, it adds..


Written by Andreas Anell on Sept. 17th 2018
Too many spa owners simply just open a spa and spend their marketing money on the classic marketing to show people that they are there, hoping to hit people who might be interested in their spa services.  
Gone are the days where you "fire arrows on the air"- because we are in the digital age, where you can be very targeted in terms...
Written by Andreas Anell on Nov. 25th 2018
Well, there are two massive movements and they are moving fast forward.

If you want to keep up do not stay in the old, adjust to the future. The growth of the global spa industry is booming and it's growing so fast one of the biggest challenges are going to be to keep up educating therapists after its demand and hold on to the good therapists that are looking for new opportunities. 

So what can we expect...


Written by Andreas Anell on Dec. 15th 2018
Use dynamic scheduling and hire freelance therapists.

Dynamic Scheduling
Your staff is your number one asset. Without good qualified staff, your spa will not be a success. However, most spa managers complain that they do not have enough staff, especially during peak times. This means they need to turn down clients.

The idea behind dynamic scheduling is to optimize the number of therapists you.. 


Written by Andreas Anell on Jan. 15th 2019
As a hotel owner/developer, why is it important to engage locals as well as travelers?

When you own and develop hotels, you’re always looking for the “next big thing” that will separate your property from your competitors’ properties and bring excitement to the community. 
This often manifests itself in new restaurant outlets, a singular lobby, and pieces of technology or design updates that ‘wow’ potential customers. 
However, updates like this typically only cater to those who stay at the hotel, segmenting of a huge potential market a property can tap into: locals. 

When a property, engages locals at a high level, it adds..


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